lokii
As the CEO and Product Lead, I determined business, marketing, and monetization strategies for the brand, designed all user flows and wireframes, conducted prototype sessions, and delivered final designs for lokii.
lokii’s mission
Imagine a world where we pumped money back into our communities. Imagine a world where we could buy 99.9% of our goods locally. How would that change our neighborhoods, jobs, and community as a whole?
Our goal at lokii was to make shopping from stores in your city as routine as shopping from Amazon.
Research, Leadership & Design
Leveraging metrics and lean startup methodologies, I determined lokii’s design target and identified the core needs and problems we were solving for our end users. I partnered closely with the lead engineer to roadmap our opportunities weighing feasibility and customer impact. In tight collaboration with our engineers and shop partners, I designed the architecture, wireframes, and entire UI/UX for lokii’s mobile and web applications.
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Seasonal Collections
By listening to our shopper’s desire to shop locally during seasonal holidays, we built custom collections for users to easily find what they needed.
We used text and design elements to communicate our ‘why’ emphasizing that when you use lokii you are supporting your local community.
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Driver Routing
Worked with existing drivers to design an intuitive delivery interface for our lokii drivers. Leveraged icons and simple instructions to safely and efficiently guide drivers on their pickup and drop-off routes. Mapped the back-end architecture with my cofounder, leveraging Dijkstra's algorithm to determine efficient paths along their delivery.
We used this system to deliver over 500 deliveries for our local retail partners.
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Delightful Discovery
Design Challenge:
“I am also not crazy about the general browsing. I'd like to be able to Browse by high-level categories and there are either not enough categories (via search function) or they are very specific (ie Facial Serums). “ — lokii User
Solve: Build more general categories to help shoppers narrow down their search.
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Website Launch
The decision to prioritize lokii’s website build came from multiple needs including end-user, marketing, and business applications.
I designed lokii’s information architecture and interface to work seamlessly with the mobile app adhering to the four Cs of product design (consistency, continuity, context, and complementary). This meant transitioning design elements and syncing user’s carts at check out so shoppers could seamlessly search on one application and check out on another.
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Omni-Channel Shopping
Challenge:
“I love using lokii to discover products but prefer to use pickup over delivery because of theft in my neighborhood and don’t want to pay for delivery.”
Solution:
Leveraging omnichannel and harmonized retail strategies we put the shopper at the center of the channel and gave them the choice of how and when to receive their order.
